01
We’re not built to sit.
Rule 1
What we chase / 002
Instinct gets a vote.
Standards get the veto.
Standards get the veto.
The filter
Instinct needs standards.
Running fast is easy. Knowing what deserves the run is the part that matters.
Seven rules
02
But we don’t chase everything.
Rule 2
03
We sniff.
Rule 3
04
We tilt.
Rule 4
05
We circle the ones that make our tails wag.
Rule 5
06
When it flies…
Rule 6
07
We chase.
Rule 7
Notice what everyone else walked past.
Good ideas usually arrive before permission. We like them better that way.
Then run.